Monday, April 10, 2017
An Open Letter to Triumph Motorcycle LTD re: Dealer Closures
10 April 2017
Mr. John Bloor, CEO
Triumph Motorcycles Ltd
Hinkley, Leicestershire LE 10 3BZ
Greetings Mr. Bloor:
I am writing to express my disappointment in the loss of the Triumph franchise by my local dealer Santa Rosa (California) BMW Triumph. My interactions with the dealership have always been positive and professional whether when servicing my BMW, consigning my Moto Guzzi or purchasing my Triumph Thunderbird.
Rumor on the street suggests that the loss of Santa Rosa’s franchise – and that of other small dealers – is related to a requirement on the part of Triumph that dealers maintain a greater minimum floor space, locate closer to other motorcycle or automobile dealerships and operate their businesses six days per week.
While such requirements make sense and may prove beneficial for Triumph sales in larger markets, smaller dealers are confronted with simple economic question: meet the requirements and lose profit margin or kill the brand for the area. Sadly, it appears that many dealerships are opting for the latter. As a result, enthusiasts such as myself, must scramble to find authorized service or to simply drool over a new Bobber or Bonne 1200.
The owners of Triumph motorcycles with whom I have come into contact are passionate about their machines, the brand and the legacy. Corporate decisions that limit small dealers’ access to Triumph cause me to wonder whether the passion riders hold for their Tigers and Bonnevilles is shared reciprocally by Triumph Ltd. toward their riding customers.
I look forward to the day when the Triumph brand returns to California’s North Bay region.