|B 1200 Sport|
|B 1100 Breva|
LAST WEEKEND, after a two hour stint with Southwest Airlines, I arrived in Seattle to celebrate a 60th with a friend. Knitted into our errands, I was afforded the opportunity to stop by Moto International. I wanted to thank Mr. Richardson for his advice and time. Living 800 miles away, I am certain that he knew the odds of me purchasing a bike from him were slim, but I think he saw me as a potential member of a community he is dedicated to serve.
MY VISIT LASTED ONLY TWENTY MINUTES. I had places to go and people to see in preparation for the friend’s 60th. But as I drove away, these thoughts circulated: Dave runs a small business carrying a very unique product in a very tough market. He probably grosses enough to pay for the small crew of very cordial fellows who work the parts counter and the service department, leaving something to support himself and his loved ones. So I suspect that the money-side bottom line is positive most years.
Successful small businesses have two bottom lines. One is financial, the other is more difficult to measure. But if the business is to remain successful, both are essential. In fact, they are inseparable.
Moto International: www.motointernational.com
Church of the Open Road Press